The day began with a pitching workshop by Richard Adams, Senior Fellow at University of Lincoln and currently engaged in Digital Business Transformation at Royal Shakespeare Company. Held via Google Hangout, Richard gave students some great tips to prepare for the display of their work at Web We Want Festival at London’s Southbank Centre. The morning session focused on an overview of how to pitch and why this is important, with the advice of structuring their pitches using NABC (need, approach, benefit and competition). The students were then tasked with preparing their pitches to then present these back to Richard at the end of the day.


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The day then followed with more ideas development and testing while working on their short, sharp pitches. The Oculus Rift was set up in the space and the students also began work on designing a poster to be on display at the festival, which explains their workshop/installation and entices the public to engage.


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co_LAB was proud to have Dr Sarah Barrow, Head of School of Film & Media, drop by to check on the progress and hear about the great work being produced. The groups talked Sarah through their concepts and did a bit of live testing, including Sarah’s first time on the Oculus Rift that we feel was a success. It was great experience for the students ahead of part 2 of Richard Adam’s pitching workshop later in the day and left Sarah feeling very impressed.




The day was bookended by part 2 of Richard Adams’ pitching workshop, the students took it in turn to pitch the installation and workshop and gained feedback on how to improve upon them in order to engage the public and also coherently present their concepts. Some excellent progress was made ready for the final push on day 5 before co_LAB heads down to London for Web We Want Festival.

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