Pre-workshop Day 5


Hi co_LAB’bers! Friendly neighbourhood Jo Graham here to give you a little brief to work on over the weekend. Social media is one of the fastest growing industries of digital media, enabling communication with folks of all ages, genders and nationalities worldwide. For this brief I want you to harness that massive potential so you’re able to put that skill to use later in your careers.
I want you to start an internet rumour, meme or blog post/article and get it talked about by as many people as possible.
It’s entirely up to you which you choose – but you have to come up with it yourselves. I strongly suggest you work in your assigned teams, but you don’t have to. You can use any social media account you like, and you can do it under your own names or under a false identity. You can use any and every method you have to get your rumour/blog-post/meme to be viewed by as many people as you can, using analytics to measure your content (where possible).
The rules:
– you must invent the content yourselves
– you can use any contacts you have
– you can use any means possible
– you can use any form of media you want
I suggest you start a hashtag or easily trackable sentence or phrase and track it using Google trends ( But you don’t HAVE to.
On Sunday you post your results! Send them in to the co_Lab twitter either directly or using the hashtag to proudly show off your results! If you have any questions, feel free to drop me a tweet (@thejoannagraham) an email ( or Facebook message. It would be great to see how all this goes, so please post on Facebook/Twitter which rumour/blog-post/meme you’re responsible for right from the beginning.
Best of luck to all!

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